According to the Experts: How to Get Your Customer Experience Right
As a DTC brand in our day and age, you have unprecedented opportunities to connect with your customers. Relationship building is everything, and when you can reach consumers through multiple channels via content that resonates with them most, you can also cultivate a tight-knit and loyal community that keeps your brand alive for years to come.
One of the most essential tools at your disposal for connecting with consumers is your customer experience. Your external marketing efforts are key, but nothing convinces shoppers to click the “Add to Cart” button more than a seamless buying process.
A lot goes into your customer experience, though. Between site navigation, design, social proof, personalization, checkout, customer service, and more, you have plenty of ways to get your CX right — and just as many opportunities for it to go wrong.
Getting CX Right
How can you make your customer experience the best it can be? There’s no one better to turn to than the experts who have seen and done it all while working with countless brands like yours. We’ve collected outstanding insight and advice from top ecommerce agencies and technology platforms across the DTC industry. See what they say are the best CX practices to keep customers coming back again and again and what to be on the lookout for in 2022.
What CX touch points are the most critical for DTC brands and why?
What's your top CX tip or best practice for DTC brands?
Do you have any predictions for 2022 CX trends?
Conclusion
If customer retention and acquisition are the lifeblood of your business, your customer experience is the beating heart. A lot goes into making a good one, and consumers have high expectations, so don’t forget to keep these leading agencies’ advice in mind when perfecting yours!
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