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Okendo Blog

We’re here to help you grow with the latest customer marketing insights and tips from the Okendo community.

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Word of Mouth Marketing: How to Build A Successful Strategy Using Reviews & UGC
Blog Post

Word of Mouth Marketing: How to Build A Successful Strategy Using Reviews & UGC

Consumers are far more likely to trust a recommendation from a friend than an ad. In fact, word of mouth marketing, where someone tells a friend about a brand or product, is one of the most powerful forms of marketing.

Nomad Customer Story
Case Study

Nomad Customer Story

Nomad’s innovative tech products and accompanying accessories are well-loved by a vibrant community of well-traveled loyal customers, who share the brand’s philosophy.

6 Customer Retention Metrics & How to Increase Them
Blog Post

6 Customer Retention Metrics & How to Increase Them

Customer retention is thought to be as much five times cheaper than acquiring new customers, so it's hardly surprising that brands are increasingly focused on improving their retention rates.

Top 5 Tips For Optimizing Your eCommerce UX
Blog Post

Top 5 Tips For Optimizing Your eCommerce UX

Here are our top 5 tips on how to optimise your eCommerce user experience.

A Simple Guide to Google Product Listing Ads
Blog Post

A Simple Guide to Google Product Listing Ads

Google is the top online shopping platform, with more than half of consumers using the search engine to research products they want to buy online and in-store.

Muir Way Customer Story
Case Study

Muir Way Customer Story

Muir Way sells unique maps for the adventurous soul, from relief maps of US states to historical depictions of far-flung destinations.

Advertising for eCommerce: Where to Advertise & Tips for Success
Blog Post

Advertising for eCommerce: Where to Advertise & Tips for Success

As a DTC brand, you need to be seen. This means putting your brand and products in front of potential customers, wherever they are — through eCommerce advertising.

eCommerce Merchandising 101: How to Convert Shoppers Online
Blog Post

eCommerce Merchandising 101: How to Convert Shoppers Online

Perfecting your approach to eCommerce merchandising can increase your store’s appeal, drive sales and increase average order value (AOV) - find out how with these five strategies!

Outland Denim Customer Story
Case Study

Outland Denim Customer Story

An Australian-based brand with a loyal customer base of sustainable shoppers that want to empower humanity as they spend their money.

6 Podcasts to Help Grow Your eCommerce Business
Blog Post

6 Podcasts to Help Grow Your eCommerce Business

Podcasts are a great way to educate yourself about important developments in the eCommerce industry. Here’s our pick of six eCommerce podcasts that will help give you that edge.

How to Plan Your 2021 eCommerce Marketing Strategy: 2021 Calendar
Blog Post

How to Plan Your 2021 eCommerce Marketing Strategy: 2021 Calendar

One of the most exciting aspects of eCommerce marketing is there’s a whole calendar of events to target and promote. From Valentine’s Day and Cyber Monday to seasonal sales — with the right marketing strategy, you can leverage these dates to generate sales throughout the entire year. So grab your diary, and let’s get planning.

5 Valentine’s Day Marketing Ideas to Increase Sales and Customer Loyalty
Blog Post

5 Valentine’s Day Marketing Ideas to Increase Sales and Customer Loyalty

Valentine’s Day presents the perfect opportunity to boost sales and deepen customer loyalty — here’s how to make the most of this special day.

Ecommerce Terms to Help Your Business Grow
E-Book / Guide

Ecommerce Terms to Help Your Business Grow

As with any fast-paced, rapidly evolving industry, eCommerce speaks a language all of its own. Use this guide to explore the eCommerce terms that matter most in today’s market.

12 Tips from Industry Experts to Boost eCommerce Sales in 2021
Blog Post

12 Tips from Industry Experts to Boost eCommerce Sales in 2021

We’ve gathered twelve insights from the top ecommerce experts in the shopify ecosystem to help you boost ecommerce sales over the next 12 months.

How to Increase Customer Retention: Strategies & Examples
E-Book / Guide

How to Increase Customer Retention: Strategies & Examples

With customer acquisition costs rising, a successful customer retention strategy is essential for eCommerce brands looking to gain a competitive edge.

New Integration: Okendo & Rise.ai
Blog Post

New Integration: Okendo & Rise.ai

Okendo's new Rise.ai integration is now available to help merchants convert those newly acquired customers from BFCM into loyal, repeat customers.

How to Respond to Reviews: Positive & Negative Examples
E-Book / Guide

How to Respond to Reviews: Positive & Negative Examples

Positive or negative – there’s really no such thing as a “bad review” if you’re responding correctly. Read on for tips and examples of how to get your response right every time.

How to Leverage Reviews & UGC in eCommerce Marketing
Blog Post

How to Leverage Reviews & UGC in eCommerce Marketing

Reviews are paramount to a successful ecommerce marketing strategy - find out how you can leverage them to drive sales and increase customer loyalty.

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