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Website
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VerticalBeverages
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EcommerceShopify
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Sans Drinks Customer Story
Optimized
Automated Email Flows
6x+
Reviews Post-Migration
4.23/5.0
Average Rating
After Founder Irene Falcone launched her natural beauty brand, Nourished Life, to disrupt the cosmetics industry with less-toxic products, she realized her wellness journey wasn’t done. Now, she is also the founder of Sans Drinks, a beverage company dedicated to providing shoppers with a wider array of non-alcoholic choices. A growing number of Australian consumers are being mindful of how much alcohol they consume, making Sans Drinks a welcome presence in the DTC food and drink space.
Part of Sans Drinks’ mission is to normalize alcohol-free refreshments. To accomplish this goal, social proof is an integral part of its strategy: shoppers need to see examples of existing customers happily purchasing and enjoying beverages like non-alcoholic wine, vodka, and beer. Unfortunately, the brand was using Yotpo, which lacked a strong enough integration with Klaviyo to send Review Request Emails and other post-purchase messages at the pace it wanted. That’s why Sans Drinks’ agency partner, Brynley King, recommended Okendo, so the brand now enjoys a more robust Klaviyo integration, customizable review displays, and the ability to collect multiple kinds of social proof.
Migrating for a Stronger Klaviyo Integration & More
Sans Drinks understood that email marketing is an essential tool for soliciting UGC and rewarding customers who leave reviews. As such, it needed a seamless integration between its email platform of choice, Klaviyo, and a social proof provider that offers detailed insights into campaign performance and automation capabilities. Yotpo didn’t include the features Sans Drinks needed, but when the brand brought Brynley King on board to help grow its DTC channel, she was quick to suggest Okendo as a key part of her strategy. Brynley was already familiar with Okendo’s Klaviyo integration and proposed using it to help Sans Drinks automate its Review Request Email flows and distribute rewards to loyal customers.
Sans Drinks approved of Brynley’s plan and eagerly migrated from Yotpo to Okendo so it could enable social proof generation to function as a self-running system. The brand didn’t switch just for Okendo’s integration with Klaviyo, though. Cat Rodie, Marketing Director at Sans Drinks, describes the migration as “seamless” and notes that the brand was attracted to “the endless ways you could customize the Okendo platform. It boasts a great look and feel that blends smoothly with our site.” This way, customer testimonials — even though they’re written by consumers unaffiliated with the company — still feel like they’re part of Sans Drinks’ brand.
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