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Trusted by 5,000+ of Shopify's fastest growing brands

Ecommerce Interviews

Partner Spotlight Series

To close out an amazing year of Okendo partnerships, we interviewed a series of partners to highlight their unique career stories and their thoughts on the latest trends.

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Partner Interviews

How to (Actually) Optimize Your Operations

How to (Actually) Optimize Your Operations

Rachel Tyers, VP of Strategic Partnerships at Okendo, sat down with Daria Rose, TVP’s Director of Technology and Ecommerce, to discuss where her ecommerce expertise comes from, TVP’s unique approach to business development, and how she aims to help brands and entrepreneurs of all sizes thrive in the DTC space.

What Brands Need to Distinguish Themselves

What Brands Need to Distinguish Themselves

Rachel Tyers, VP of Strategic Partnerships at Okendo, sat down with Maier Bianchi, Founder of Bemeir, to discuss why businesses need core values to drive their decisions, how brands can make positive impacts, and the most essential branding elements DTC merchants need to stand out.

The Biggest Mistakes Brands Make

The Biggest Mistakes Brands Make

Rachel Tyers, VP of Strategic Partnerships at Okendo, sat down with Tim Keen, Co-Founder and CEO of Loop Club to discuss growing an ecommerce agency, leveraging customer data, and what iOS15 means for the future of marketing.

The Evolution of Shopify

The Evolution of Shopify

Rachel Tyers, VP of Strategic Partnerships at Okendo, sat down with Galen King, Founder & Strategic Director at Lucid, to discuss his journey launching one of the first Shopify agencies, developing research-backed strategies for his clients, and how the Shopify/partner agency relationship has evolved over the years.

The Right and Wrong Tools for Your Brand

The Right and Wrong Tools for Your Brand

Rachel Tyers, VP of Strategic Partnerships at Okendo, sat down with John Surdakowski, Founder and CEO at Avex, to discuss upgrading to Shopify Plus, making the most out of digital tools, and how Avex helps brands grow.

What Fashion Brands Need to Thrive in a Digital Landscape

What Fashion Brands Need to Thrive in a Digital Landscape

Rachel Tyers, VP of Strategic Partnerships at Okendo, sat down with Matthew Craig, Co-Founder and Director of Mindarc, to discuss launching a Shopify agency, the differences between in-person and online shopping, and what fashion brands need to succeed.

Enhancing Customer Lifecycles with SMS

Enhancing Customer Lifecycles with SMS

Rachel Tyers, VP of Strategic Partnerships at Okendo, sat down with Brandon Amoroso, CEO of electrIQ Marketing, to discuss how he started his agency and what brands should do to enhance their customer lifecycle marketing with SMS.

Why Community Building is Essential

Why Community Building is Essential

Rachel Tyers, VP of Strategic Partnerships at Okendo, sat down with Sarah Sennett, Head of Agency Marketing at Swanky, to discuss her love for ecommerce, the differences between client and agency marketing, and the importance of community building for CRO.

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